More than doubled qualified leads each month.
The Client.
Lightyear is passionate about shedding light on the notoriously opaque telecom ecosystem to drive transparency, accountability, and durable change that will reshape the industry to be customer-centric, not provider-centric.
246%
QUALIFIED LEADS PER MONTH
68%
COST PER QUALIFIED LEAD
The challenge.
Before partnering with Tiger Tracks, Lightyear.ai had run Google Ads with another agency for over 1 year with limited success. The company, which connects large enterprises with custom telecom solutions, was struggling to leverage digital marketing to deliver qualified leads for its sales teams.
“Through their deep sophistication in analytics, funnel attribution, and campaign execution, Tiger Tracks took our performance marketing to the next level."
MATT MCGILL
VP of Performance Marketing, Lightyear
Our solution.
Tiger Tracks revamped the account’s campaign architecture, keyword segmentation, and conversion tracking setup in order to bolster conversion volume while improving efficiency across paid search.
